If you’ve ever used SEMrush previously, you’ve likely come across the Authority Score they have. This article will go over what this score measures and how it can be a benefit when you are making any sort of marketing decision.
What Exactly Is An Authority Score?
This score is a metric that measures a domain or page’s SEO agency Hampshire performance. It takes a range of different metrics and boils it down to a single score that can be quantified and easily identified. The score uses machine learning to ensure its accuracy at all times.
You will be able to find this score represented on SEMrush whenever you are using any of the tools included.
How The Authority Score Is Calculated
This score is a direct result of everything being calculated together. It uses an algorithm along with machine learning to ensure that the domain or page’s authority is measured accurately based on a variety of important metrics including popularity, quality, relevance, and backlink signals.
The overall calculation is done in a total of 2 steps:
- Our machine learning algorithm first uses the website’s traffic, organic search, and backlink data to figure out what the most trusted domains and pages are on the web.
- The 2nd algorithm that is used effectively leverages the backlink data to figure out how the website either boosts or reduces its authority by getting more links. Different metrics are being used in this type of calculation that includes the following:
- The total quantity of domains that point to the site.
- The authority score of the domain’s that are referring.
- Any inbound links pointing to the site.
- Any outbound links coming from the site.
- The total number of outbound links from the various referring domains.
- The total number of backlinks that are pointing to the site.
- The total number of referring IP’s pointing to the website.
- The total number of referring subnets that point to the website.
The total value is calculated and given a score ranging from 0 to 100 with 100 being the best. The final score is then measured based on what the most authoritative domains are. You will only find a few websites that have a domain score that exceeds 95+.
What Is Considered A Good Score?
These scores are meant to showcase the quality of a specific domain or page. Because of this, you want a higher score. When you look at the graph located below, you will likely notice that the 1st domain listed has a lot more backlinks and referring domains, but it has a lower score than the 2nd domain listed. This will tell you that the metrics that went into the latter are of better quality. Thus, they are benefiting from integrating a more effective SEO strategy into their mix.
How To Use This Score For Your Search Engine Optimisation?
This score is something that can prove to be very useful in your efforts. It can help to improve your link building efforts. For one, it can help you identify the higher quality domains. It can even help you boost your site’s authority by helping you optimise your SEO efforts.
Some of the best ways the score can help are by improving your SEO workflow including:
- Allowing you to properly and accurately examine your competition.
- Allowing you to properly pick out domains to buy.
- Helping you figure out the best websites for link building.
- Looking at the progress of your SEO efforts over time.
- Seeing any negative SEO hurting your site.
In all of these different cases, you will find that the Authority Score Trend will be extremely helpful. It will enable you to figure out how much you might get out of a potential website partnership or even see how much effort is needed to keep up with the competition.
If a site’s domain score is increasing, it’s likely a result of the fact that the site is integrating an effective strategy to boost its presence. It can also be a sign that the competition is falling behind or lagging.