Understanding The Importance Of Product Design

Have you ever taken the time to really compare a laptop and a desktop? There really isn’t much of a difference, both are personal computers. However, the popularity of the desktop has dropped significantly over the years and the laptop has become the king. This is mainly due to the overall design of the products.

Product design is an essential element to various products as it helps to keep brands specific and different. Take a look at your favourite brand of jeans or shirts and look at how the designs are specific to each and help differentiate the brands.

Product design is the key element to arrange specific features and elements that are going to be used by the customer. However, the overall design of a product can be its key feature. Think about when the Boom Box was all the rage. Then along came the Sony Walkman and it was an instant hit.

This was a change in design that was influenced by new technology. We would see a huge shift in the change of technology and Apple brought out the iPod, which would sway the consumers once again. In more recent times, we have seen the smartphone overtake the iPod in sales and popularity. If you are looking for a product design company I would recommend Grey Gekko.

How Product Design Is Key To Marketing

There are a number of reasons why product design is essential to a company from the point of view of marketing.

When looking at your competition, if you are able to have a better product design, you will ultimately topple your competition.

Product design is an essential element in drawing in customers in the technological market of laptops and smartphones.

This is true in the design of machines as well, proper design is going to play a vital role in productivity.

Design can be in several forms and the more accepted it is by the public, the better it is going to sell.

Nokia is such a brand that was built on the feedback of a “user-friendly phone”. That was all due to a specific implementation of a design.

Packaging is another role of proper product design that can heavily influence a customer to purchase a product. Having the proper packaging weighs heavy on whether a customer buys a product or not.

As you can see, product design is a key element in so many ways when selling a product.

You will need to consider the importance of investment and the overall return of the product design. You may even remember when Sony introduced the “VILLA”, which was an appliance designed to allow consumers to use the internet throughout the home. However, this one appliance was too heavy, that the majority of consumers could not lift it. This would fade out of existence because it was not user friendly. It would eventually fail and never be seen or heard from again.

Nokia is such a brand that was built on the feedback of a “user-friendly phone. That was all due to a specific implementation of a design.

Packaging is another role of proper product design that can heavily influence a customer to purchase a product. Having the proper packaging weighs heavy on whether a customer buys a product or not.

As you can see, product design is a key element in so many ways when selling a product.

You will need to consider the importance of investment and the overall return of the product design. You may even remember when Sony introduced the “VILLA”, which was an appliance designed to allow consumers to use the internet throughout the home. However, this one appliance was too heavy, that the majority of consumers could not lift it. This would fade out of existence because it was not user friendly. It would eventually fail and never be seen or heard from again.