Regardless of how good looking your online storefront is, it won’t matter if you’re not converting that traffic into paying customers. Because of this, you need to focus on boosting engagement with your site. That way, you can optimise your conversions and enhance customer loyalty.
Getting people to your site is only the first step of the sales process. As an e-commerce owner, you want to do more than get people to your site. After all, that’s not what makes you money. Rather, you want them to become paying customers. Regardless of your site’s design quality, it needs to convert at a high rate for you to succeed in the competitive landscape. Here are some of the best tips that you can use to boost engagement with your online storefront.
This is a difficult one to get right. When done improperly, it can prove to be a deterrent. You can turn off paying customers by doing it poorly. It can get on their nerves and cause them to completely abandon their carts. This is why it’s important how you implement cross-selling into your website. Try to look at successful e-commerce sites like Amazon to see how it’s effectively done. You want to use cross-selling as a way to improve the customer shopping experience. By giving them products they might be interested in based on past shopping experiences or what’s in their cart, you’ll be helping them find products they might need.
Who doesn’t love to get a deal? While a lot of the consumers in the marketplace know the tricks that store owners use to lure them in, that doesn’t mean it isn’t effective. These techniques still generate great returns. There are plenty of different ways to boost sales with promotions. You can use time-based promotions to encourage people to make buying decisions on the spot. You can even use minimum orders for free shipping to increase the total an average customer spends on your site.
3. Social Media
Social media is always a good place to showcase all of your offers. You’ll want to leverage social media in your efforts to boost engagement. This can be a great way to get into conversations with your customers and to get more people talking about your brand and business. You’ll want to showcase relevant and quality content across all of your social media platforms to get prospective customers looking at your pages.
You will want to ensure that you are creating high-quality and relevant content to improve your brand awareness within the marketplace. The better your content is, the more it will be shared. Likewise, you’ll even have prospective customers looking out for it. Content is a great way to get people to establish trust in your brand and to improve brand awareness throughout the marketplace.
5. Look For Feedback
One of the things you should be doing to boost engagement and maximise conversions is to ask for feedback directly from your customers. Any brand or business that isn’t asking for customer feedback is missing out on a critical opportunity. You want to ask customers for feedback not only on the buying process but also on your products and services.
6. Email Follow Up
One of the most effective and simplest ways to boost engagement with your site is by automating an email follow up system. This can be a great way to get information on their buying experience, what made them make their purchasing decision or even information as to why they abandoned their shopping cart.
7. Guest Checkout
One of the things that you should be doing to improve your customer experience is allowing a guest checkout option. This is a critical way to ensure you aren’t adding too much friction throughout the buying process. A lot of businesses try to force customers to signup for an account. Some customers won’t want to do this, but they are still looking to buy something from you. Always allow for guest checkout to maximise conversions.
8. Customer Support
One of the things you have to do is spend time, money, and energy optimising your customer support. You need to optimise and streamline your customer support to offer a better overall customer buying experience. Some prospective customers might have questions or run into issues with making a purchase. Having good customer service can ensure you don’t lose them as customers because of it.
A mobile app development agency can give further help.